Finding Your Force Multiplier, Leaders Are Readers, and Project Partnership with Jay Papasan and Carly Fox

This is an episode you don’t want to miss! We were fortunate enough to sit down with bestselling author of The One Thing and VP of Strategic Content for Keller Williams Realty International, Jay Papasan, and his Executive Assistant, Carly Fox. Their story is a true testament to the power of an effective strategic partnership that is built on communication, trust, and understanding each other’s values.


Throughout our conversation, Jay and Carly reveal how their partnership has grown over time, adapting to challenges and maximizing efficiency through prioritization and delegation. We also delve into their 411 meetings, favorite book recommendations, and how focusing on your team is good business practice. Don’t miss out on this insightful conversation that offers a blueprint for a thriving business partnership.


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[01:21] Jay and Carly share their current book recommendations.

[04:17] Jay and Carly share the story of how their partnership got started and why Jay almost didn’t hire her!

[15:05] The lifeblood of their partnership is communication and trust. Jay and Carly share how they designed their 411 around the “big rocks” and priorities.

[19:46] Jay and Carly discuss leveraging resources, assigning tasks to their VA partner, and their ever-evolving partnership.

[25:06] Jay and Carly discuss their challenges, giving each other permission to fail, setting expectations, and leadership, and how to know when you’re on the right side of those conversions

[30:42] Jay shares what he learned about leadership from his father and one of his experienced EAs.

[34:12] Carly shares how she overcame the fear of sharing important or negative feedback with Jay.

[37:42] Jay and Carly share how they divide and conquer on projects and what Carly delegates to her own VA. Jay shares how each EA is a human who has a unique skill or gift and how he was able to leverage each of their strengths.

[43:50] Carly shares her gratitude for Jay’s mindset around the EA role, and Jay explains how to him, it’s just good business to take care of your people, especially your Force Multiplier.

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