9 Signs You Need a Force Multiplier

The role of leader covers a lot of ground. But, to sum it up and simplify, there are four key things that a leader must do:

  1. Cast the vision. Ideally several times a day to different internal and external stakeholders via a variety of communication methods.
  2. Organize the business more effectively and efficiently than others by providing clarity, focus, and direction for the team. Removing roadblocks, readjusting priorities, and providing a clear target as needed.
  3. Make high quality decisions. These typically fall into what Jeff Bezos called Type 1 decisions. Bezos said, “Some decisions are consequential and irreversible or nearly irreversible – one-way doors – and these decisions must be made methodically, carefully, slowly, with great deliberation and consultation. If you walk through and don’t like what you see on the other side, you can’t get back to where you were before.” These are the decisions leaders should focus on.
  4. Focus on revenue generating activities – until they hire someone else to take over this function. This might include business development, high ticket sales, mergers & acquisitions, recruiting c-suite leaders, or negotiating deals.

What is a Force Multiplier?

These four focus areas make up a leader’s 20%. That is, the 20% of activities that will produce 80% of their results à la The Pareto Principle. Anything outside of this scope of work can and should be leveraged. That is where a Force Multiplier comes in.

A Force Multiplier is a strategic business partner who helps a leader build and lead a wildly successful business. This individual is a leader’s right hand person who manages the executive’s priorities and ensures their vision is organized, communicated, and executed throughout the organization. They maximize and extend the reach and influence of the executive to drive results.

There are many different job titles for the role of Force Multiplier. You will most often see the following titles: Personal Assistant, Executive Assistant, Executive Business Partner, Chief of Staff, and Founder’s Associate. This is not to say these roles are interchangeable. But rather, each role can serve as a Force Multiplier based on your unique needs, the company’s size, scope, and growth trajectory, and current staff.

The first step is determining whether you need to hire a Force Multiplier, then you can drill down on exactly which type of Force Multiplier you may need.

Signs You May Need a Force Multiplier

Not sure if you need to hire a Force Multiplier? Review the list below. If you answer yes to even one of the nine items, you should seriously consider hiring a Force Multiplier. It might just be the best business move you make.

  1. You are consistently not spending time in your top 20%. Review the above list again. If you are not spending the majority of your time within those leadership responsibilities’, you may need to hire a Force Multiplier.
  2. You are having to work longer to achieve the same results or not achieving the desired results at all.
  3. You are spending too much time in the day to day minutia and on non-revenue generating activities. For example, you find yourself managing your calendar and travel, stuck in your email inbox, planning events, managing vendor relationships, preparing for meetings, writing content and internal communications, organizing logistics, etc.
  4. Meetings are not being held, are not being run as effectively as they could be, team members are not prepared for meetings, or you and other leaders are not getting the information they need.
  5. You are not able to organize or execute on all of the current company inquiries, ideas, requests, etc. that are coming into the company or your inbox, particularly ones that do not fall under any specific position or department purview.
  6. You need help ensuring appropriate follow-up takes place, that promises that you make are promises kept, and that your team members are acting on expectations and agreed upon commitments.
  7. You need a non-biased partner to help you see blind spots, identify gaps in the organization, and serve as a strategic advisor when needed.
  8. You are not taking care of your mental, emotional, or physical health and/or your relationships.
  9. You just want help with your 80%! Anything that falls outside of your 20% as a leader, means it is part of the 80% of your role. The fact that you simply do not like or do not want to handle any of these items is reason enough to think about hiring a Force Multiplier (assuming your financials can support the hire).

Which Type of Force Multiplier Do You Need?

Once you’ve determined that you do, in fact, need to hire a Force Multiplier, the next step is determining exactly what type of leverage and support you need. Take a look at the job descriptions and explanations below to decide who the right strategic partner is for you.

If you are still not sure, send me an email and let’s talk. Finding the right Force Multiplier for you and your business growth goals can be the difference between exponential success and undue stress.

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