When to Hire Your First Force Multiplier is Up to You

The Kings (and Queens) of Westeros had their Hand of the King (long live Ned Stark!). Ronald Reagan and George H. W. Bush had their Chief of Staff, James Baker III. Don Corleone had his consigliere, Tom Hagen. Jack Welch had his long time assistant, Rosanne Badowski. Look around. Who’s standing next to you?

There will come a time for all entrepreneurs when no matter how awesome you are (and I know that you are awesome!) that you will simply no longer be able to do it all on your own. That is, if you want to get time back in your day, if you want to grow your soloprenuer venture into a business, and/or if you want to implement faster. No one succeeds alone and it’s a hell of a lot more fun when you have other people to solve problems, dream big, make mistakes, and make history with.

Since our book, The Founder & The Force Multiplier, was published earlier this year, we have gotten tons of messages from entrepreneurs and founders who have realized they are missing that person, that right hand, that Force Multiplier in their life. Whether they have built successful businesses or are just starting to grow, it has become clear to the leaders I’ve spoken to, that without the right person running next to them, picking up the pieces, and pushing projects forward, they are just never going to get their ideas implemented or their life structured quite the way they want. Like me, most entrepreneurs take the big risks in order to have freedom in their life and impact on the world. Yet, without the right Force Multiplier, freedom and impact seem out of sight.

Well, the first step is awareness. Check. We already know that you need a Force Multiplier—no question. For Entrepreneurs or leaders of multiple businesses, you need a generalist who can take your ideas and make them happen while organizing all the details of your life and business along the way. You need someone who will extend your reach and your vision further on social media, in the community, and in your company. A great Force Multiplier is going to allow you to do your job faster and more effectively.

So the question is, “When do you make your first Force Multiplier hire?”

Believe it or not, I’m pretty unfocused. I wanted to start a company so that I could be unfocused and have my hands in a lot of things. This isn’t the best way to start a business, but I knew this and didn’t try to fight it! So, in turn, I consciously needed to hire people who would be focused, so that I can be unfocused while creating. Sound familiar? Then your Force Multiplier hire can’t come soon enough!

Yes, you need to lead with revenue, but that’s not really the challenge here. Figuring out how to pay for this hire is the easy part. It’s simply a numbers game – revenue must increase X per month in order to cover this individual’s salary and additional overhead. In fact, this hire should not only free up your time in order help you easily hit that additional revenue goal, but increase it by 30% more.

So is it actually a question of when? Leaders and entrepreneurs instinctively know that having leverage in the form of a Force Multiplier would change the trajectory of their business and sanity. So, why aren’t they pulling the trigger? I don’t think it’s about whether or not the business is ready to support this hire, but whether or not the leader is ready to step up to the challenge of succeeding through others.

There is a lot of fear, uncertainty, and limiting beliefs that come with that sentence. Last week I was chatting with a consulting client. He had goals to double his business in 2020. I asked him how he was going to do that, and he said, by streamlining his systems, follow-up, and processes to better capitalize on repeat and referral business. All great ideas, with one major flaw. He said, he was going to be doing this. This is an immediate red flag to me. If a visionary leader or primary sales generator is spending their time on operational and administrative functions, then what is going to happen to the sales and new business opportunities? Not only, will the business likely not grow, but it may even go backwards.

The solution is simple, but not easy. Double down on networking and interviewing and hire a Force Multiplier. At the same time, level up your leadership and learn how to create a sticky culture, how to have tough conversations, and perhaps most importantly, how to lead yourself first. This is not always the answer clients want to hear. It’s uncomfortable and branching out into the unknown. Having to be responsible for someone else, and even accountable to someone else can be extremely challenging for entrepreneurs. Yes, it will be hard in the beginning, but I guarantee you won’t regret it.

When should you hire your first Force Multiplier? When you are committed to being a leader who others will follow, with all the heavy responsibility, challenges, and joy that comes with that. If you are committed to the journey of growth, being a great leader, and building a strategic partnership with your right hand, you and your business will be unstoppable.

Want to learn more about the value of strategic partnerships and how to maximize yours? Join our community of Founders and Force Multipliers who are looking to work smarter, lead stronger, live better, grow faster, and achieve more together.

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