FFM Newsletter Language of Business Series: Marketing & Branding (The Mad Men Era is Dead)
In this edition: THURSDAY THOUGHTS Is AI actually EAs’ and Chiefs of Staffs’ biggest stan? Think about it… If every AI/tech company’s selling point is that its product can be “your EA” or “your Chief of Staff,” doesn’t that intrinsically tell us how important those roles are? So important that Big Tech is using them […]
FFM Newsletter Language of Business Series: Marketing & Branding (The 5Cs of Marketing)
In this edition: THURSDAY THOUGHTS This week kicks off the marketing and branding segment of the Language of Business series. So, let’s start with the “kinda chic” social media trend making the rounds… And take a minute to consider if there a way for you to adapt this to your leader or organization before it’s […]
FFM Newsletter Language of Business Series: (Force Multiply Sales & Customer Service)
In this edition: THURSDAY THOUGHTS Like me, you probably became a Force Multiplier because you never wanted to carry a sales quota, host sales calls, or close deals. But, if your job is to multiply your Executive’s effectiveness and impact, then there are sales and customer service activities that are part of your job, whether they are in […]
FFM Newsletter Language of Business Series: Customer Service & Sales (The Ultimate Sales Training)
In this edition: THURSDAY THOUGHTS Right about now I should be arriving at a small “resort” on Lake Champlain. 45 minutes from my house. 24 hours on the clock. 1 husband. Zero dogs. There won’t be a strict agenda. No productivity goals. No “while I’m here I should probably…” Just a little space to think and […]
FFM Newsletter Language of Business Series: Customer Service & Sales (Customers vs. Clients)
In this edition: THURSDAY THOUGHTS Working as the right-hand partner to an entrepreneur or small business owner often means that you wear ALL the hats. You aren’t just an Executive Assistant – you are also the marketing manager, director of operations, office manager, HR generalist, bookkeeper, property manager, personal assistant, PR & communications manager, community […]